Principia Yoga is a Mexico City–based studio that combines physical therapy with yoga to help clients connect with their bodies, practice advanced poses safely, and recover from injuries. They required a new website and an improved social media design to reinforce their branding and convert followers into active studio members.

Project Overview

I focused on creating a calm, organic visual identity aligned with the studio’s holistic philosophy. I drew inspiration from the fluid body shapes and cutouts of Henri Matisse, finding an analogy between his art and the physical practice of yoga. To convey balance and flow, I used abstract shapes and a neutral color palette.

The floating shapes and organic movements were first implemented on their Instagram account through an initial round of posts I designed. Following this, I delivered a comprehensive design kit for their social media manager to easily implement using Canva.

The website layout was designed for clarity, guiding users through key information such as:

• Class types and therapeutic goals

• Teacher backgrounds and philosophy

• Streamlined registration forms for easy sign-up

The website was built in Webflow, providing greater control over layout, responsiveness, and interactivity. This allowed for a tailored experience that balanced aesthetic appeal with high usability. Both desktop and mobile versions were optimized to ensure accessibility and maximize client conversion.