Animated Typography Experiments
Motion Graphics · Typography · After Effects · Web Design · Visual Coding · Webflow
Typography in Motion
#NoFilters
These animated typography experiments are an extension of my MA thesis, #NoFilters, a graphic design and motion design project that explores how the most popular social media platforms communicate and how constantly encourage younger female audiences to tweak, and reshape their physical appearance in pursuit of a flawless online presence.
Through motion graphics and experimental typography, I aimed to capture the feeling of constant movement: endless scrolling, looping videos, and the overwhelming bombardment of algorithm-driven messages. I try to balance playfulness and fluidity with subtle satire, highlighting the irony of endlessly “improving” ourselves while maintaining a curated social media presence.
The animated GIFs were designed in After Effects, ranging from expressive typographic studies to playful scan photos. The visuals are bold and dynamic, primarily black and white with pink accents, referencing the familiar, yet slightly distorted aesthetic often associated with women’s representation on social media and digital advertising.
The motion pieces were created specifically for social media formats:
500 × 500 px square videos for Instagram posts
1080 × 1920 px vertical videos for Instagram Stories and mobile screens
You can explore more motion graphics projects related to this thesis here:
https://vimeo.com/veramis
Overall, this mini motion GIF iterations aim to convey both the energy of contemporary social media and the lingering sense of unease that emerges while scrolling through an endless stream of optimized content.
Final Output: Web Design
Web Design Experience
To showcase the full scope of my thesis projects, I designed and built a custom website in Webflow, using its visual coding interface to maintain full creative control over the user experience. This project sits at the intersection of graphic design, website design, and motion design, allowing me to translate conceptual ideas into an interactive digital environment.
Webflow’s visual coding tools enabled me to design motion-driven interactions, especially on the homepage and key sections, reinforcing the thesis narrative through movement and pacing.
The typography choices were inspired by early social media platforms and digital environments such as MySpace, Messenger, Pexels, and early Windows and MS-DOS interfaces. These references stem from my own experience in the late 1990s and early 2000s, a time when social media emphasized connection, positivity, and self-presentation, long before today’s metrics-driven social media presence and performance culture.
Digital Print Version
As part of the promotional and storytelling strategy, the thesis was also adapted into a digital print PDF version, hosted on Issuu (currently unavailable). This format offered an alternative, slower-paced experience, allowing readers to engage with the written research alongside still visuals.
