Web Design
Principia Yoga Studio
Project Overview
Principia Yoga is a Mexico City–based studio that combines physical therapy with yoga to help clients connect with their bodies, practice advanced poses safely, and recover from injuries. They needed a website that could turn their strong social media following into paying members.
Design Approach
I focused on creating a calm, organic visual identity aligned with the studio’s holistic philosophy. Inspired by Henri Matisse, I used abstract shapes and a neutral palette to convey balance and flow. The layout was designed for clarity, guiding users to highlights like
Class types and goals
Class types and goals
Teacher background and philosophy
Registration forms for easy sign-up
Implementation
The website was built in Webflow, giving me greater control over layout, responsiveness, and interactivity. This allowed for a tailored experience that balanced aesthetic appeal with usability. Both desktop and mobile versions were designed to ensure accessibility and maximize client conversion.
Outcome
The final site provided Principia Yoga with a professional online presence that supported their mission, strengthened their brand identity, and made it easy for potential clients to transition from social media followers to studio members.