Mapping the Experience for First-Time Succulent Shoppers
UX Research · Persona Development · Journey Mapping · Problem Solving
Problem Context
Succulents are often marketed as “easy, low-maintenance” plants. However, for many first-time buyers, this expectation does not align with reality. Without proper knowledge and guidance, the care experience can quickly lead to frustration and plant loss.
This mapping project was developed as part of a UX study to explore the specific challenges faced by first-time succulent shoppers and identify opportunities for improvement.
Persona Development
The primary persona created for this project is a woman between 25–30 years old whose goals include:
Integrating nature into her living space.
Learning the fundamentals of plant care.
Managing her time and resources effectively.
User Challenges
Throughout her shopping journey, the persona encounters several critical questions:
Should I buy succulents online or in-store?
What specific tools do I need to care for them properly?
How can I accurately identify the plant species I purchased?
What should I do if standard care methods don’t work?
By analyzing the buying journey, several key pain points were identified:
Information Overload: A lack of reliable, concise information.
Identification Uncertainty: Difficulty identifying specific species and their unique needs.
Support Gaps: Limited guidance for troubleshooting care issues once the plant is at home.
Insights and Pain Points
Proposed Outcome
These insights informed the conceptual design of a mobile app. The goal of the app is to provide first-time succulent buyers with personalized care tips, shopping guidance, and troubleshooting support. By addressing these pain points, the app empowers users to make confident purchasing decisions and enjoy a more successful, rewarding plant-care experience.