Mapping Experience Succulent first time shoppers
Problem Context
Succulents are often marketed as “easy, low-maintenance” plants. However, for many first-time buyers, this expectation doesn’t align with reality. Without proper knowledge and guidance, the care experience can quickly lead to frustration and plant loss.
This mapping experience was developed as part of a UX project to explore the challenges of first-time succulent shoppers.
Persona Development
The primary persona created for this project is a woman between 25–30 years old who wants to:
Integrate nature into her living space
Learn how to care for plants
Manage her time and resources effectively
User Challenges
Throughout her shopping journey, the persona encounters key questions such as:
Should I buy succulents online or in-store?
What tools do I need to care for them properly?
How can I identify the plant I purchased?
What should I do if the recommended care methods don’t work?
By analyzing the buying journey, several pain points were identified: lack of reliable information, uncertainty about plant identification, and limited guidance for troubleshooting care issues.
Insights and Pain Points
Outcome
These insights informed the design of a proposed mobile app. The goal of the app is to provide first-time succulent buyers with personalized care tips, shopping guidance, and troubleshooting support. By addressing these pain points, the app empowers users to make confident purchasing decisions and enjoy a more successful plant-care experience.